Our team

WebbNajell was founded by married couple Niklas Najafi and Freja Ljungdell Kristensen in 2012 when Niklas brother had become a father to a beautiful baby girl. Asked to help putting her to sleep the couple got the idea for the SleepCarrier that helps young babies with sleep.

Najell today develops innovative baby products for youthful, urban families in motion. Our goal is to help you live the life you want to live as a family. We strive towards reaching families globally and promoting an active and egaliterian way of parenting. Please do not hesitate to get in touch if you have any questions or want to be a part of our team.

Our team today consists of Niklas, Freja, Anna, Astrid, Isabelle, Jonas, Sara, Cecilia, Erik and Roger.